Ditch 10 Facebook friends, get a free sandwich. Good marketing strategy?

JIM asked: In the last month, the Burger King folks have drawn the attention and ire of the blogosphere—and generated a boatload of free press—for their catchy, if somewhat bizarre, advertising tactics. And they’ve just done it again. (Yes, we’re begrudgingly complicit.)
First, BK came out with a “meat-scented cologne” called Flame that, alas, smelled nothing [...]

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